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Our Guiding Principles
Jaded by other companies who had snazzy mission statements but often failed to practice what they preached, Fat Brain Toys took a somewhat counter-corporate approach for many years. But over time, we decided that it was vitally important to make known the beliefs that we operate by on a day-by-day basis:
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To provide our customers with safe, quality, mind-expanding toys, games and gifts
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To "over-deliver" for our customers every opportunity we get
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To always remember that we're not just selling toys - but rather playing a key role in an "emotional" transaction between the giver and receiver
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To create a culture that revolves around "family first"
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To create a company where everyone plays a meaningful role in contributing to its success and takes pride in putting their own "stamp of approval" on each and every order
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